https://www.anniepassiak.com/contact daily 0.75 2026-02-03 https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/bed3327a-07b5-4e37-8032-580450ea1178/mountains.png https://www.anniepassiak.com/work daily 1.0 2024-05-19 https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/e581b47a-7a2c-492c-8bb7-4df616da61c3/Presentation.png https://www.anniepassiak.com/work/solarwinds monthly 0.5 2024-05-17 https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/0c4a7538-9e60-470e-8f70-878dca5c14ea/SolarWindsStart.png Work - SolarWinds: an evolution The origin story: before my time https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/45926c24-253a-4585-b0d6-a4b4562c7b2c/SolarWindsNext.png Work - SolarWinds: an evolution Where I started: improved icons, new color palette, added visual hierarchy using font weight and size https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/27e14202-945f-4556-a217-01361d05a2cb/SolarWindsTabs.png Work - SolarWinds: an evolution Tabs and functional improvements: reduced visual noise by simplifying color palette, replaced graphic-based buttons with HTML/CSS, added system-wide notifications, created "Getting started" triggers for easy setup, updated graphics like "Sample map" https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/87c4f918-1abf-403f-bff3-dbd212c9da7c/SolarWindsColors.png Work - SolarWinds: an evolution Modernizing details: removed gradients, updated graphics like "Sample map", iterated on button CSS to simplify https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/61a7c6c0-f453-4791-bd47-3f84291a0d4f/SolarWindsModern.png Work - SolarWinds: an evolution Removed tabs and reduced noise: updated primary navigation to reduce tab-wrapping issues, highlighted the value of platform-wide functionality, reduced visual impact of system-wide notifications, reduced use of colors that do not indicate good/bad status, modernized font (leveraged .com branding), updated icons https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/6c3eca8d-9594-4edf-98e0-93be3c307801/SolarWindsFuture.png Work - SolarWinds: an evolution The future: highlight overall status at the top, use color sparingly to draw user's attention, visually correlate data by default, provide methods for wading through large data sets https://www.anniepassiak.com/work/alienvault monthly 0.5 2024-05-16 https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/66c06fd1-b426-42ac-bf07-1cd95868d459/AlienVautlStart.png Work - AlienVault: ready for launch Engineering gave us a starting point. We had the basic layout, content and data to play with. But there is a lot of information to take in, and visual noise was getting in the way. https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/b5866e99-b485-419f-a42c-685fd8642c2c/AlienVaultMap.png Work - AlienVault: ready for launch Mapped the full experience https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/5b88aab2-8093-4c89-bd99-4f295f47f9c2/AlienVaultDashboard.png Work - AlienVault: ready for launch The dashboard evolved to streamline the UI elements so the information becomes the main attraction. Reduced navigation, simplified background colors, larger fonts and more clear hierarchy https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/c4df16be-9aaa-4462-abad-d363470e3c3a/AlienVaultDesign1.png Work - AlienVault: ready for launch Sketches from SMEs https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/11c26ebc-fe00-4f65-8d89-057772770a19/AlienVaultList.png Work - AlienVault: ready for launch The list view was an important part of the experience - this is where users decide to take action. We updated the design to help users focus on the elements that need their attention and reduced distractions. https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/a71eebe5-262f-4411-ae1c-c1a397d52ace/AlienVaultDesign2.png Work - AlienVault: ready for launch Developers offering solutions https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/208af68c-8ab0-4749-894d-4dbf0943045e/AlienVaultbuttons.png Work - AlienVault: ready for launch Consistent button patterns helped to minimize noise. We wanted to make sure that primary actions stood out so users know what to do next. Secondary or tertiary buttons are visible and accessible but they don't distract. https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/aa072540-689b-4f4b-9f25-6530cafa22d0/AlienVaultVoting3.png Work - AlienVault: ready for launch Voting https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/1ea47be3-589c-44ca-8fef-51fd93fd81fc/AlienVaultVoting2.png Work - AlienVault: ready for launch Discussing https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/bd5036d3-5516-47ed-8095-5b2a6e95ba39/AlienVaultVoting1.png Work - AlienVault: ready for launch Taking the best ideas to prototype https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/0a5d44ab-2a20-4720-afee-910f8fb59c4b/AlienVaultVideo.png Work - AlienVault: ready for launch Testing with users https://www.anniepassiak.com/work/location monthly 0.5 2024-05-16 https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/b0d38127-8471-4a15-ba9f-527871c077be/LocationTypes.png Work - Location, location, location Indeed’s location services are designed for US-based, single-point locations. After that, things break down. https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/48235534-cadb-4981-af77-4b055359cbf1/LocationMap.png Work - Location, location, location We aren’t always able to capture the exact location of the job seeker or the job. 40% of job seekers* have provided an exact location. Sometimes we also infer job seeker location, but this may not get it right. Roughly 50% of jobs have an enhanced location - it can be especially difficult to get precise data for indexed jobs. And how location is assigned when enhanced location is not available can lead to irrelevant results. https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/ed5bf2a1-f103-4957-9529-499f09b24f0c/LocationMatchingquote.png Work - Location, location, location Job seekers don’t have the tools to deeply personalize and control location. The way that job seekers think about location is complex, but we only support single location search and a basic search radius. Job seekers aren’t able to see their search radius, so they may get results that are technically in radius, but don’t match their expectations. https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/8fd67e35-967e-4487-87c4-e390080bb152/LocationMatchingquote.png Work - Location, location, location Searching by commute is helpful, but it’s also complex and nuanced. Today job seekers leave Indeed to see if they can commute to a job, but there are challenges with bringing commute to life: Requires the precise location of both the job seeker and the job Complexities with differences in traffic by time of day, route, tolls, cost, and transportation mode Calculating commute estimates is expensive https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/668b4484-c5f1-4312-82c2-bd9e5a92b89c/LocationTypeComplaint.png Work - Location, location, location Non-single point and complex location types are not handled well today. It's difficult for employers to convey nuanced location information for jobs that are on-the-road multi-location, hiring across multiple locations, or confidential. In the Hosted funnel, we only allow employers to choose single location, remote, or on the road. On-the-road jobs only allow you to choose one associated location, but many of these jobs are regional or entirely transient. https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/c41de3bd-3ddb-457b-98f7-0def238b0593/LocationRemote.png Work - Location, location, location Nearly half of all location complaints are actually remote complaints. For some job seekers, the job being remote is actually more important than the job itself - the top 4 most used queries related to remote work aren’t specific to an occupation (ref). Remote, temporary remote, and hybrid remote are ultimately all attributes with varying degrees of residency or location requirements, but this nuance is not recognized or communicated today. https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/eb1061d7-af3a-4a01-a59a-20ec359d408c/LocationDiagram.png https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/52bb79b9-5544-46d3-9132-02a5c2fef3cb/Matching.png https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/c2fb2a93-4569-4759-861a-7ebb8c3298ee/Complexlocations.png https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/c48a3ae6-8956-4c25-8b37-ea201276e938/pushpull.png https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/41167008-680a-4b92-a3d2-f627e4dfd08d/LocationPushPull.png https://www.anniepassiak.com/work/hiring-intelligence monthly 0.5 2024-05-17 https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/cbf1c130-2135-4869-8bd9-e496c4070164/HIScreeningEvolution.png https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/c640c2a1-1a2b-4f07-b1f2-f05985e42be2/HIdiagram.png https://www.anniepassiak.com/work/smbvision monthly 0.5 2024-05-16 https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/11f244dc-36c1-49ac-8ec7-53713f234cac/DesignSprint.png https://www.anniepassiak.com/work/mid-market monthly 0.5 2024-05-17 https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/d3908e3b-489e-44a5-89dd-744b8c8299bb/MMteam.jpg Work - Mid-Market Strategy https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/a9232bfc-b40f-47d8-b212-c69015bc2844/MMgameplan.jpg Work - Mid-Market Strategy https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/0c5afd69-f228-4892-bab8-1719201ba916/MMhandshake.jpg Work - Mid-Market Strategy https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/aec8894a-3770-4af4-8096-c4dc633656e6/MMats.jpg Work - Mid-Market Strategy https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/072b64bb-470a-41e1-8abe-36ae41b6681d/MMpost.png Work - Mid-Market Strategy If we know that an employer is likely to have an ATS, or post their jobs on a third-party site, we intercept them before posting a brand new job on Indeed and offer to connect with their source. As a result, their jobs can be imported automatically in the future. https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/150c1ce8-e558-4df7-97e2-824106452ce3/MMjoblist.png Work - Mid-Market Strategy Instead of asking users to import their jobs onto Indeed, we automated that process. Anytime a user who posts jobs on a third-party site comes to Indeed, their job is now visible and editable. https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/af603c94-5b5d-463d-93f6-dace615173c6/MMmaxdiff.png Work - Mid-Market Strategy We wanted to understand which Indeed features are the most valuable for mid-market customers, so we ran a large-scale max-diff survey. The results helped to prioritize which calls-to-action we should show on dashboards and in workflows. https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/f2bf9d38-c134-469b-9ba2-64f9a8d06ae6/mmbudget.png Work - Mid-Market Strategy Finally, we saw plenty of mid-market users choosing to pay for better visibility on Indeed. We made their process easier by providing bulk editing for sponsorship, and campaign management. https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/8b95d743-8337-454b-8074-cea296da1330/MMexistingflow.png https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/869825c1-3fdd-4468-bcaf-998e4b427bd2/MMNewFlow.png https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/29256ebb-7464-4035-a7db-b379c7437e38/MMp1.png https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/54f7cb9f-5d19-4d68-bd39-ac58948bb18b/MMp2.png https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/6418fdd3-cabc-4e66-b76c-775904c6ac41/MMp3.png https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/788522d9-da1c-4b3b-ac1b-daec04454c9e/MMp5.png https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/af3bd04b-0259-4ed6-b3ef-03a7c889f297/MMp4.png https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/bfc0bf47-2950-45cd-b0c5-adfcebb182a7/MMp6.png https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/4729b6b5-2c80-45b2-86e0-583a65a93344/MMsand.jpg https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/47098f2e-2594-4548-b28f-dc4d9cd670aa/MMmagnify.jpg https://images.squarespace-cdn.com/content/v1/6643a64ef1b50328b8c84521/071c0230-87d0-46a1-a19d-8ec5ac7fab0a/MMsign.jpg